The New Media: Boosting Entrepreneurship Beyond The Orthodox Method Of Selling

 By Rasheedat Titilayo Oyewole U17MM1154

Entrepreneurship is the activity of setting up a business or businesses taking on financial risks in the hope of profit making

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as Entrepreneurship

The New Media includes those internet-based tools and services that allow users to engage each other, generate content, distribute, and search for information online.The digital era and social media platforms have played a significant role in promoting entrepreneurship and innovation in several ways. Entrepreneurship has increased multi-folds due to social media. Billions of people actively use social media every day, By teaming up with the impact of the new media technologies on business can not be swept under the carpet. The evolution of new media has brought a radical shift both in media consumption and in the total way of life. These technologies has brought the world together in varieties of ways that could never have been thought possible in the years gone by the myriad of technologies embedded in the new media has greatly improved the visibility of entrepreneurs and their innovative ideas or products. For example WhatsApp has an alternate version called WhatsApp Business that allows entrepreneurs to have a closer and faster communication with their customers/clients. Also, this media has necessitated integration of different platforms into one whereby with just a click, entrepreneurs and innovators can advertise their goods and services with the integration of the catalog feature where business owners can post all the goods and services they offer ; prospective buyers can place their order from a variety of choices. This h

helped business owners who could not afford the cost of owning a physical store get their target customer and in turn gain profit even without owning a physical store

Having an online presence as a business on any of the social media forums like Facebook or Instagram is a great way to interact with your audience and to really connect with them on a personal level. TIKTOK is another popular social media platform that taken the world by storm is powerful tool for brands, influencers, and musicians to reach new audiences. In recent years, TikTok has also emerged as a game-changer in the creative industry allowing artists to promote their music in innovative ways and connect with fans like never before by creating short clips and videoss, dance challenge eg. Buga by kizz Daniel terminator by king promise etc it quickly go viral and reach million of users; it has greatly improved the Afro beat space where as several hit songs have gone viral on tiktok before becoming mainstream hit an example is the not long released song titled Elon musk boys by Shalipopi ever since the song got viral on tiktok; the upcoming musician has gained recognition largely blond the social media space and has been going for concerts and gig within and outside the country

Another impressive feature of tiktok is its ability to revive old songs and its artists by bringing them back to mainstream for example Nicki minaj’s single titled “chun li” which was released in 2018 made it way back into the lips of users. Also in the Nigerian space the 2016 released love song by Afro beat sensation Adekunle gold has seen many tiktok users making short clips of themselves using a part of the song .

The recent development on the world wide known micro blogging app “Twitter” Now Known As “X”is its CEO. Harnessing the app as an active income platform for users where by users can now pay for the blue tick as well generate income in return where the number of impressions; likes or engagements on your tweet can be aggregated and you will be paid for having a certain amount of impressions on your post

By creating short clips and videoss, dance challenge eg. Buga by kizz Daniel terminator by king promise etc it quickly go viral and reach million of users; it has greatly improved the Afro beat space where as several hit songs have gone viral on tiktok before becoming mainstream hit an example is the not long released song titled Elon musk boys by Shalipopi ever since the song got viral on tiktok; the upcoming musician has gained recognition largely blond the social media space and has been going for concerts and gig within and outside the country.